Case study
All case studies
Paul Williams Insurance Agency
+32% qualified leads from organic search
The problem Paul Williams had a decent site, but it was invisible on Google. He was paying for ads but getting no organic traffic, and the site had zero local schema or city‑specific pages.
The approach We built a new site with full LocalBusiness schema, created city‑specific pages (Orlando, Winter Park, Lake Mary), and implemented a content strategy targeting “insurance agent near me” queries.
The result
- Now ranks #3 organic for “Orlando insurance agent”
- Organic leads increased 32% in 6 months
- Bounce rate dropped from 45% → 28%
- $0 ad spend — all organic growth
“I tried three other developers before Matt. Nobody else actually got me ranking.” — Paul Williams, Owner
All case studies